27571 Tate LinkedIn Guide WEB1 - Flipbook - Page 6
Build your brand
Increase your
visibility
Engage to increase visibility
The more you engage on LinkedIn—by liking, reposting,
commenting, and posting—the more visible you and your
company become. Engagement boosts your pro昀椀le’s
algorithmic ranking, making your content more likely
to appear in your network’s feeds.
In an online world, trust is crucial for doing business
and strengthening your personal brand. Active
participation demonstrates your expertise, fosters
connections, and builds credibility. By engaging regularly,
you position yourself as a thought leader and create
opportunities for meaningful interactions, which can
lead to business growth and career advancement.
Become a thought leader
To become a thought leader on LinkedIn, focus
on consistently sharing high-quality content that
showcases your expertise.
Engage actively by commenting, sharing, and discussing
relevant industry topics. Use LinkedIn’s publishing
platform for detailed articles and share insights on the
latest industry trends. Connect with other in昀氀uencers,
participate in webinars, and use visual content to
enhance engagement. Regular interaction and thoughtful
contributions build credibility, foster trust, and create
opportunities for meaningful connections.
6
Grow your connections
LinkedIn is a numbers game. Search results are ordered
by degrees of separation, so if you share a connection
with someone conducting a search, you’ll appear higher
in the results. The more connections you have, the greater
the likelihood you’ll be connected to someone conducting
a search. When requesting to connect with someone,
write a personalised and thoughtful message. This shows
genuine interest and often leads to greater success in
building connections.
Network
Networking on LinkedIn can be highly effective with
just 10 minutes a day if you have the right strategy.
Start by liking, commenting, and reposting posts
from your connections to increase your visibility.
Join industry-speci昀椀c groups and participate in
discussions to meet new professionals. Regular,
thoughtful engagement with a clear strategy helps
you expand your network, making it easier to connect
with potential collaborators, employers, and industry
leaders. With consistent daily activity, you’ll enhance
your professional presence and create valuable
opportunities for career growth.
