27571 Tate LinkedIn Guide WEB1 - Flipbook - Page 4
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Customise
your URL
Keywords
Research job descriptions for your
target positions to identify keywords
which align with your skills and
industry experience.
LinkedIn provides you with a generic
URL link.
You can amend it to make it easier for people to 昀椀nd
you. It also makes you look more tech savvy. As URLs
are unique, if your name isn’t available, try using your
middle name or a professional quali昀椀cation (i.e.MBA).
You will need to change this on a desktop.
Keywords can be used in all parts of your pro昀椀le,
but are particularly important in your heading,
about me and experience section.
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8
Update your
education
Including your education on LinkedIn
boosts credibility and visibility.
Search target companies for employees from
your university to network effectively. Highlighting
your education helps establish common ground
with employers.
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Ensure your
pro昀椀le can be
viewed publicly
LinkedIn is a public platform, so it’s
recommended that your searches are
visible to others.
Keeping your identity hidden can negatively impact
your visibility and hinder your ability to connect
with others.
