27571 Tate LinkedIn Guide WEB1 - Flipbook - Page 3
10 steps
to optimise
your pro昀椀le
1
2
Photo
A professional pro昀椀le photo receives
21x more views and 36x more messages.
Your photo should be recent, high-quality, and re昀氀ect a
professional demeanour and should be taken in front of
a plain background. Make sure your face takes up around
60% of the image (long-distance shots don’t stand out).
Headline
(220 Characters)
Your headline is extremely important as
it appears immediately under your pro昀椀le
picture and features in searching criteria.
Make your headline more than just your job title and
company name. Include any other relevant information
that informs your target audience more of what you can do.
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