RZ-100-wt4-E-flipbook-240702 - Flipbook - Page 97
Celebration of Rijk Zwaan’s 65th anniversary in De Lier, 1989.
Invitation to employees for a visit
to Cebeco Trade Council, 1990.
The management buyout also has a lasting
It is important to know where the company
impact for the rest of the company. Having a
has come from and the values for which it
heart for Rijk Zwaan – the exceptional motivation
fought so hard at the time. It is only in this way
of everyone involved in the company – has
that those values can be passed on to the
always been an important factor, but after
new generation of employees so that they can
the successful management buyout in 1989,
maintain Rijk Zwaan’s unique character and
the team is more confident and motivated
corporate culture in the future.
than ever. One thing is certain, at Rijk Zwaan
they would never again dream of selling the
So it is no wonder that this chapter is
company. Not surprisingly, Ben Tax still –
literally and figuratively the ‘core’ of the
35 years later – tells the story of the manage-
100th anniversary book.
ment buyout to the new employees at the
‘Round of Rijk Zwaan’, down to the last detail.
1986-1990 | The management buyout | ‘An adventure story’’
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