RZ-100-wt4-E-flipbook-240702 - Flipbook - Page 67
Horizontal
Besides these organisational changes, Rijk Zwaan
also undergoes a psychological change. Whereas
the company used to be a very vertically oriented
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73
Karotan
Carrots
family company when managed by founder
Rijk Zwaan, the new leadership heralds a more
horizontal structure for the company. The new
Board delegates responsibility to the various
departments, which also have a say on certain
issues relating to company policy.
The new structure consists roughly of four layers,
and it is possible for every Rijk Zwaan employee,
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74
Rumba
Sweet pepper
regardless of their education, to reach the top
layer. Experience and commitment are and
always will be the cornerstones of the company.
Office, hall and selection fields in De Lier, 1974.
In this way, the basis is created for the personnel
structure that still exists at Rijk Zwaan to this
In Germany, the company goes even further.
day. It means that Rijk Zwaan can now rely on an
Rijk Zwaan will work together with a Dutch plant
extremely loyal work force. As a result, celebrations
breeder there and handle sales for that company
of an employee’s fortieth anniversary with the
as well. For the plant breeders, the proposal is
company are nothing unusual.
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75
Libero
beetroot
attractive because it means they can increase
their sales. Rijk Zwaan enters into partnerships with
a total of three plant growers in this way. The first
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73
First computer
at Rijk Zwaan.
contract (with Grootscholten B.V.) dates back to
1972. In 1990, that plant grower will also become
part of Rijk Zwaan.
Inspection of seed cultivation in Italy,
with Jaap Zwaan (left), 1975.
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74
Passing away of
Willem Tintel
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74
Celebrating the
company’s
50th anniversary
1973-1974
Catalogue of seed merchant Hollandia in Antwerp
with Rijk Zwaan range.
1960-1980 | Time for expansion
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