RZ-100-wt4-E-flipbook-240702 - Flipbook - Page 65
The 1974-1975 catalogue and an excerpt from the cover letter introducing the new logo.
19
70
Rota
Radish
71
19
Ardente
Lettuce
19
72
Delira
Cauliflower
19
72
Outsourcing
pelleting to
Royal Sluis.
19
71
Representatives
for Austria
and Denmark.
19
71
Representative
for Engeland
1974, order card and advertisement with the new logo.
lettuce sales in France. For this reason, both parties
72
19
First contact with
plant breeder
Grootscholten
decide to end the partnership in the mid-1970s.
In both the UK and France, Rijk Zwaan expands its
representative offices. Rijk Zwaan’s exports do not
appear to suffer any ill effects from this. In fact,
exports continue to grow through the company’s
own representatives. For now, the only subsidiary
remains the one in Germany. With great enthusiasm,
1971-1972
Jaap Zwaan motivates the management of
Rijk Zwaan Welver to actively help shape internationalization.
1960-1980 | Time for expansion
63
Turnover
FTE
2.470
–
