De Lier1960RenatusTomatoIn his search for a suitable plot of land, Rijk Zwaanis primarily guided by country wisdom. On one ofhis trips around The Westland he notices that alarge plot of pasture in De Lier always shows goodgrowth quite early in the year, a so-called ‘earlymeadow’. ‘That has to be good-quality land,’ he1961DuettaSpinachconcludes. In this way, Rijk Zwaan stumbles uponan excellent location in De Lier that also includesplenty of opportunities for expansion. Even better,the plot is close to his main outlet, The Westland,which means that he can keep up to date with theneeds of market gardeners.The purchase is settled quickly, and in 1964Rijk Zwaan becomes the owner of 5 hectares of1961-63BergschenhoekExtension ofgreenhouses.land in De Lier. The same year, he buys anotherfour hectares, giving him four times the area ofthe Bergschenhoek farm. For the time being, thelocation is only intended for plant breeding tests,Rijk Zwaan, Knight of thebut it is not long before there are plans to estab-Order of Orange Nassau.lish an office in De Lier as well.6119Rijk Zwaanmakeslettuce cultivationin winter.possible.In the meantime, expansion in Bergschenhoekcontinues. In the years 1961 to 1963, around500 thousand guilders is spent on greenhouserenovation and construction.First catalogue in colour. 1961.1960-19611960-1980 | Time for expansion53TurnoverFTE––
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