RZ-100-wt4-E-flipbook-240702 - Flipbook - Page 55
De Lier
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60
Renatus
Tomato
In his search for a suitable plot of land, Rijk Zwaan
is primarily guided by country wisdom. On one of
his trips around The Westland he notices that a
large plot of pasture in De Lier always shows good
growth quite early in the year, a so-called ‘early
meadow’. ‘That has to be good-quality land,’ he
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61
Duetta
Spinach
concludes. In this way, Rijk Zwaan stumbles upon
an excellent location in De Lier that also includes
plenty of opportunities for expansion. Even better,
the plot is close to his main outlet, The Westland,
which means that he can keep up to date with the
needs of market gardeners.
The purchase is settled quickly, and in 1964
Rijk Zwaan becomes the owner of 5 hectares of
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61-63
Bergschenhoek
Extension of
greenhouses.
land in De Lier. The same year, he buys another
four hectares, giving him four times the area of
the Bergschenhoek farm. For the time being, the
location is only intended for plant breeding tests,
Rijk Zwaan, Knight of the
but it is not long before there are plans to estab-
Order of Orange Nassau.
lish an office in De Lier as well.
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19
Rijk Zwaan
makes
lettuce cultivation
in winter.
possible.
In the meantime, expansion in Bergschenhoek
continues. In the years 1961 to 1963, around
500 thousand guilders is spent on greenhouse
renovation and construction.
First catalogue in colour. 1961.
1960-1961
1960-1980 | Time for expansion
53
Turnover
FTE
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