RZ-100-wt4-E-flipbook-240702 - Flipbook - Page 23
Keeping your head above water
In 1930 – less than one year after buying his new
nursery and moving to new premises – Rijk Zwaan
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Cauliflower
is faced with sharply plummeting sales.
Before then, in June 1929, he had already suffered
another heavy blow. A sales rep that Rijk Zwaan
had employed since the start was found to have
embezzled 2,230 guilders. A considerable loss,
not just financially but also because it involves
someone who has worked at the company from
the start. Perhaps this loss is a harbinger of what is
to follow during the crisis years.
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Typical Rijk Zwaan:
Rijk Zwaan is not a man who easily allows himself
even if nobody believes in it anymore,
to be beaten. After warning words from Arie Vijn
he will just keep going.
about deteriorating financial results, Rijk Zwaan
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Delphia
Cucumber
decides to buy a new suit and a new Chevrolet
in 1930. His theory is that this will show everyone
that his company is not doing so badly after all,
and this really typifies Rijk Zwaan: even if nobody
believes in it anymore, he will just keep going. He
even tries to use the crisis that is plaguing the
agriculture sector to his advantage.
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1933-1934
Turnover
Omzet
48
0000
1924-1940 | On the eve of breeding recognition
21
FTE
FTE
–
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