RZ-100-wt4-E-flipbook-240702 - Flipbook - Page 173
‘The first centenary’
choose to continue to keep building
That promotes an atmosphere of calm
After one hundred years, Rijk Zwaan
this company together,’ says Anton
and stability in the company. Moreover,
knows better than anyone what the
van Doornmalen. ‘Of course, that was
employees can purchase share
company stands for and has a clear
already clear in 1989,’ Anton continued.
certificates in ‘their’ company every
vision for the future: innovative, progres-
That was when the three directors pulled
three years. Everything is geared towards
sive, customer-oriented and at the
out all the stops to regain control of the
a stable future for Rijk Zwaan without
same time social, while caring for each
company in order to preserve its unique
ad hoc acquisitions or major changes.
other and the environment. Rijk Zwaan
culture. This determination is still there
With the utmost confidence, everyone
also cherishes its distinctive corporate
and will be passed on to future genera-
at Rijk Zwaan assumes that the company
culture. And it firmly believes that it
tions. The ambition and desire to remain
will continue to exist as a family business
needs to remain an independent family
a family business have always been
for a very long time to come and that
business in order to preserve this
communicated to everybody at
this centenary celebration is one of
culture. ‘The three families that own
Rijk Zwaan. ‘People taste and feel that
a long series. This year, then, we can
Rijk Zwaan are not people who choose
there is no need to doubt that for a
fittingly say that we are celebrating
to make money but people who
moment,’ Anton van Doornmalen explains.
our ‘First Centenary’.
171
