RZ-100-wt4-E-flipbook-240702 - Flipbook - Page 169
Future full of innovation
Rijk Zwaan must continue to innovate in order to
automate simple routine jobs as much as
contribute to global food security, keep up with
possible and on further developing breeding
the changing needs of customers and consumers
crops that are more labour-friendly and/or
and provide sustainable solutions to climatic,
suitable for mechanical harvesting. For example,
societal and demographic trends.
Rijk Zwaan is developing plants with fewer side
shoots or a leaf position that makes vegetables
One important aspect here is the labour factor.
such as cucumbers more ‘visible’ to robots.
Faced with growing global labour shortages,
So Rijk Zwaan is in fact using plant breeding to
Rijk Zwaan is focusing on opportunities to
facilitate further mechanisation in horticulture.
The shareholders of Rijk Zwaan
with their successors, from left to right:
Michiel Zwaan, Ben Tax,
Anke van Doornmalen, Maarten Zwaan,
Anton van Doornmalen and Caroline Tax.
2024 -The future | The next century | A look at the future
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