RZ-100-wt4-E-flipbook-240702 - Flipbook - Page 164
100 years of seed catalogues
From paper catalogue
to web catalogue
Rijk Zwaan wasted no time in printing his first catalogue, the ‘Prijscourant’,
in 1924. In later years, the catalogues contained more and more useful
information, such as the good traits of the varieties. For a long time, the
paper versions – an overview of which is shown here – were always carried
around by the sales reps. In many different countries and many different
languages. In the past few years, the digital versions have replaced the
paper catalogues more and more.
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