RZ-100-wt4-E-flipbook-240702 - Flipbook - Page 126
RZ Afrisem:
‘Breeding in Africa for Africa’
In 2008, Rijk Zwaan sets up its subsidiary
RZ Afrisem in Arusha, Tanzania. Afrisem is a
unique initiative for which Rijk Zwaan joins forces
with competitor East-West Seed, a vegetable
breeding company that was launched in 1982 in
South-east Asia and that specialises in vegetable
breeding for the tropical market. Afrisem’s goal
is to develop vegetable varieties for the tropical
African market. Employees of Rijk Zwaan’s seed
production company RZ QSEM regularly visit
tropical Africa and clearly see the need there for
better vegetable seeds for the local market.
Opening shot of the corporate video.
A completely revamped version of this corporate
Rijk Zwaan has decided to use its knowledge
culture video was launched in the anniversary year
about breeding and setting up a professional
2024, featuring new people but still with the same
vegetable chain to improve the lives of
message.
local growers who produce for the regional
market. Hence Afrisem’s motto: ‘Breeding in
The logo that was introduced in 2013,
The subsidiaries initially have a great deal
a restyling of the 1974 logo.
of autonomy in terms of marketing and
On the left, the pay-off that characterises
communication in the market. As the number
Rijk Zwaan’s positioning.
of subsidiaries grew and a single global market
Africa for Africa.’
with customers operating worldwide increasingly
emerged, it was clear to Rijk Zwaan at the turn of
the century that it was time to operate as a single
‘global company’ with a distinct image and an
unambiguous logo.
InSeeds
Given Rijk Zwaan’s continuous growth and internationalisation, a big
challenge lies ahead for the organisation: how do we ensure that we
safeguard the feeling of being globally united and continue to truly
work together? To increase work efficiency, facilitate collaboration and
strengthen the bond between employees worldwide, Rijk Zwaan has
chosen to implement a new internal information and communication
platform with a global approach.
In 2010, Rijk Zwaan kicked off the introduction and global roll-out of a new
intranet called InSeeds. InSeeds centralises Rijk Zwaan’s information supply
and makes it easier to find and share information inside the company.
This in turn enables all Rijk Zwaan colleagues worldwide to work together
in the most efficient way possible. InSeeds also allows users to interact
with each other by means of an integrated Rijk Zwaan Social Media platform.
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Rijk Zwaan | Moving forward together
