RZ-100-wt4-E-flipbook-240702 - Flipbook - Page 113
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Whale RZ, Puma RZ
and Lion RZ
Spinach
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Armada RZ
Cucumber
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Apetito RZ
Tomato
3
In the meantime, Rijk Zwaan is firmly establishing
The excellent results achieved by the collabora-
itself abroad. The Spanish branch is to have an
tion in KeyGene are certainly significant in that
entirely new office and warehouse, and the nursery
context. In addition, the global vegetable seed
will be significantly expanded.
market is highly segmented, which means that
In 1999, the French subsidiary is also prepared for
the largest company employs no more than four
the future with the construction of a state-of-the-art
thousand people. With its 750 employees,
laboratory with a plant pathology department.
Rijk Zwaan is indeed a smaller entity, but it still
The subsidiary RZ Antalya is established in the
can easily keep up.
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Launch of
RZ Russia
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Launch of
RZ Ukraine
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Launch of
RZ Turkey
Turkish province of Antalya. This company will
focus entirely on breeding crops for the Mediter-
Ultimately, what makes Rijk Zwaan unique is its
ranean climate zone. The expansions are the result
independence, its short lines of communication,
of Rijk Zwaan’s rapidly growing business. In 1999,
its horizontal organisational structure and, above
the company has a turnover of over 200 million
all, the human factor that is central to the corporate
guilders and employs more than 750 people.
culture and that has made the company so
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Acquisition
Marne (D)
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Launch of
RZ USA
special for one hundred years. Rijk Zwaan believes
Vision for the new millennium
that good results are only possible if employees
The company continues to grow, both in breadth
enjoy their work, and that philosophy works, as the
and in depth. The five-year plan, drawn up in
company’s history clearly shows. A works council
1999, envisages a further increase in sales due to
fighting shoulder to shoulder with the Board to
expansion of the range and growth in the number
maintain the company’s independence is not
of branches in which the company is active. In
an everyday occurrence. There is therefore an
particular, the company is looking to strengthen in
absolute conviction in all ranks of Rijk Zwaan that
the east, where breeding and trading activities will
the best way to face the future is to do it together
be further expanded.
and on the company’s own steam. With this
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Maarten Zwaan
retires
Kees Reinink
becomes
Board member
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75th anniversary
deep-rooted awareness, the company is uniquely
The company also expects to expand its activities
capable of handling future challenges as it heads
in the organic farming sector. Contrary to what
towards its 100th anniversary.
Jaap Zwaan thought in 1986, a company such as Rijk
Zwaan is indeed able to keep in step – even in the
75th anniversary
1998-1999
celebration, 1999.
field of biotechnology – with the large corporations
that have subsidiaries in the seed business.
1990-2000 | Employees first | A new beginning
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