RZ-100-wt4-E-flipbook-240702 - Flipbook - Page 109
order to choose the most suitable and harvestsecure varieties for this type of cultivation. These
varieties, labelled EKO and produced organically
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95
Aromata RZ
Tomato
under the control of the SKAL organisation, are
now being marketed to an increasing extent.
Rijk Zwaan is also active in the field of organically
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Taranto RZ
Sweet pepper
grown plant material. In 1993 the Grow Group,
which operates under the auspices of Rijk Zwaan,
launches a division especially for organically
grown young plants. Together with NAKG and the
Koppert company, a timetable for the biological
control of diseases, but especially pests (insects),
IKZ
is being set up. This is being done by deploying
Although Rijk Zwaan grows into a company with
the natural enemies of pests such as aphids,
more than 750 employees in the 1990s – the figure
whitefly and spider mites. The NAKG monitors the
was 430 in 1990 – the company is careful not to
quality of vegetable plants. Because vegetable
lose direct contact with its customers. While in
growers must start their cultivation with clean
the 1950s founder Rijk Zwaan’s ‘grower’s eye’ was
plant material, there is zero tolerance when it
enough to choose good varieties for growers, in
comes to the presence of insects.
the 1990s the company has to change tack.
The Grow Group was the first company to use this
Only good consultation between the partners
approach. This method has been very successful,
in the entire chain of breeder, grower, auction,
and in 1999 the Grow Group commissioned a
seller and end user can lead to the right match
second greenhouse complex to keep up with the
of supply and demand. Rijk Zwaan therefore also
growing demand.
starts targeting supermarkets and specialty
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Cirilla RZ
Corn salad
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Aitana RZ
Melon
vegetable shops, among others. These are the
outlets that can pinpoint the consumer’s needs
with razor-sharp precision.
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95
Introduction
IKZ
1994-1995
Testing with the
pre-germination of seeds
1990-2000 | Employees first | A new beginning
107
Turnover
FTE
41.598
398
