TheGrow Groupgrowswith youRijk Zwaan is aiming to expand notG.N.M. Grootscholtento directly influence the choice ofjust geographically. Vertically, too,The first contact with G.N.M. Groot-varieties in the horticulture sector.the company wants to have a biggerscholten dates back to the 1970s, butThe parties agree that Rijk Zwaaninfluence. Less than a year afterthe company itself has been aroundwill take charge of Grootscholten’sbecoming independent, Rijk Zwaansince 1953. Ten years after startingvegetable plant sales in Germany. Inis given a good chance to realisehis business, Grootscholten alreadythe early years, Rijk Zwaan represents2this desire. The Grow Group,has an area of 16,000 m of underWelver Grootscholten in southernconsisting of two plant nurseries,glass. In 1968, Grootscholten greatlyGermany and the Beekenkamp plantG.N.M. Grootscholten and De Berckt,expands his business by partneringnursery in northern Germany. It is theare offered for sale to Rijk Zwaan.with a plant nursery in Honselersdijkstart of a fruitful collaboration in everyRijk Zwaan’s long-standing relation-that has a strong market share inrespect. Later, Beekenkamp decidesship with this company means that‘hot’ plants, whereas Grootscholtento continue selling plants in Germanynegotiations go smoothly, and inhad been focusing on ‘cold’ plantthrough its own organisation.1990 it becomes the official ownerbreeding. The new combinationof the Grow Group.therefore seems to pave the way forFor Grootscholten, the 1970s arefurther growth.a period during which he has toovercome major difficulties to keepIn the period that follows, Groot-his business operational. This isscholten comes in contact withbecause the agreement concludedRijk Zwaan. Grootscholten, who isin 1968 with the Honselersdijk nurserylooking for more export opportunities,hasn’t had the desired result. In 1974,clearly sees the potential of Rijkthe partnership is dissolved andZwaan’s German sales organisation.Grootscholten takes over the BercktRijk Zwaan will also benefit fromnursery, and with it the Europeanworking with Grootscholten. After all,network that both companies hadit will enable the company to continuebuilt up.Modern plant nursery at the Grow Group.102Rijk Zwaan | Moving forward together
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