RZ-100-wt4-E-flipbook-240702 - Flipbook - Page 103
In the early 1990s, the company has subsidiaries
in Germany (1964), France (1984), Belgium (1988),
Spain (1988) and the UK (1988). These are not just
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Cava RZ
Eggplant
trading companies but also in-house nurseries
in which different varieties suitable for the local
climate are developed. Rijk Zwaan’s coverage
in Europe also gives it a good feel for different
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Berci RZ
Lettuce
markets.
In the 1990s, the Board continues with its foreign
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Ferrari RZ
Tomato
expansion. The fall of the Berlin Wall in 1989 in
particular makes the company extra aware that
market expansion eastward is also possible. The
A leading position among the world’s best and represented in many countries.
establishment of subsidiaries in Hungary (1992)
and Poland (1992) should therefore be seen in
this light, and later a joint venture will be established in Russia under the name Belrimo (1995).
This eastward movement also calls for further
expansion of the range. In these areas, growers are
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Integration
TS Seeds
using different methods and are growing different
products, such as many varieties of cabbage. It is
only by having a local presence and, as founder
Rijk Zwaan already did, going to the grower that
Rijk Zwaan can adapt its products to market
demand.
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Launch of
RZ Poland
Meanwhile, Rijk Zwaan is now also covering the
remaining southern part of Europe with new
branches in Portugal (1991) and Turkey (1999).
In 1999, Rijk Zwaan further expands its already
Rijk Zwaan also opens a subsidiary in Egypt.
solid position in Germany by acquiring the
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Launch of
RZ Nederland
majority of shares in German seed company
Marne GZG Saaten AG. This company, with which
Rijk Zwaan already has a long-standing partnership, specialises in developing head cabbage
varieties, which enables Rijk Zwaan to significantly
broaden its range. Rijk Zwaan later acquires the
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Launch of
RZ Export
remaining shares, becoming the 100 per cent owner.
1991-1992
The Rijk Zwaan subsidiary in Welver, Germany.
1990-2000 | Employees first | A new beginning
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Turnover
FTE
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