RZ-100-wt4-E-flipbook-240702 - Flipbook - Page 101
The seed industry also undergoes further
concentration during this period. Globally, there
is a great deal of consolidation taking place with
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90
Raisa RZ
Red lettuce
multinationals active in the field of biotechnology
acquiring seed companies. In the middle of this
takeover frenzy, the relatively small Rijk Zwaan
(around 260 employees in 1990) must hold its
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90
Roxette RZ
Lettuce
own and, indeed, grow further if it wants to
continue to play a significant role in the sector.
However, Rijk Zwaan’s strength – continuing to
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91
Jamaica RZ
Tomato
develop a large number of important varieties,
around 60 per year – will present the company
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91
Sirena RZ
Sweet pepper
with many opportunities in the years to come.
Quirky
So one of the first tasks the three-man executive
After the perils of the management buyout, a
team puts on the agenda is to establish the
new and empowered Rijk Zwaan has emerged.
company’s primary objective, in which employees
Due to the difficult negotiations with BP-Nutrition
come first. Fully in keeping with the company’s
and the constant fear of being taken over by a
thinking, every employee is given a sustainable
competitor that would cause Rijk Zwaan to lose its
triptych made of linen expressing the company’s
own identity and independence, a close bond was
primary objective. Unsurprisingly, it begins with
formed between the Board and the employees.
the following sentence: ‘Rijk Zwaan’s primary
This is how Rijk Zwaan stands after 1989. A group
goal is to offer its employees a sustainable and
of people who are more motivated than ever and
pleasant job with good employment conditions...’.
The seed cleaning
installation in De Lier.
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19
Participation
in KeyGene
will work hard together to resolve any upcoming
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90
Acquisition of
Grow Group
problem. With such an atmosphere in the
company, Rijk Zwaan doesn’t need ‘heath sessions’,
‘survival trips’ or other team-building activities, as
is the case in many other businesses at the time.
The corporate culture created by the company’s
joint struggle for independence requires a
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Launch of
RZ Australia
contemporary management method in which
team spirit and decision-making based on sound
arguments must prevail.
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Launch of
RZ Portugal
1990-1991
The Rijk Zwaan triptych.
1990-2000 | Employees first | A new beginning
99
Turnover
FTE
26.732
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