7 | 1990-2000Employees firstA new beginningThe Polder Model is a model that has been usedEconomically, the last decade of the 20th century gets off to a ratherat Rijk Zwaan since the 1980s. The success ofshaky start. A mild recession in the early 1990s causes doomsayersthe Dutch economy, especially with Europeanto fear the worst, but things are not as bad as expected. After theunification on the horizon, is being closelyunification of Germany, from 1993 onward, economic growth slowlymonitored by the other European partners.starts to pick up. The Netherlands is doing very well in EuropeanAs for the horticulture sector, the number ofterms. Only Luxembourg’s ratings have a higher average thanbusinesses decreases in these years, but the totalthe Netherlands. In other countries, there is keen interest in thearea of land in use finally increases again. ThisNetherlands’ economic model, the ‘Polder Model’, which in macro-means that there is a certain concentration ofeconomic terms basically means nothing more than good cooperationbusinesses taking place.between the social partners and the government, and in the case ofindividual companies advocates good cooperation between the Board,One notable development during this period is athe Supervisory Board and the personnel.clear shift in the crops that are being cultivated.The prestige of tomatoes suffered a decline in theearly 1990s, while sweet peppers became moreExtracting seed from tomatoes.popular with growers and consumers. Anotherdevelopment that starts to take off during thisperiod is ecological horticulture. More and morefarms are concentrating on cultivation methodsthat use no crop protection or only organic cropprotection products.98Rijk Zwaan | Moving forward together
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