Coffee Table Book WTI 2021 - Book - Page 58
Craft Architects - Building
Bridges between the Crafts
and Corporate Sectors
Mayura has expertise across the entire handicrafts value chain from sourcing,
grassroots capacity building, and design development to improving operational
efficiency and enabling marketing across multiple channels. Her company,
Craftizen skills disadvantaged sections of society who do not have access to
mainstream income-earning, including adults with intellectual disability and
underprivileged women in urban, rural & tribal areas. They provide support
across the crafts value chain.
Craftize has developed 250+ unique designs from over 30 different craft skills,
impacting over 2,500 beneficiaries across Bangalore, Hyderabad, Kolkata
and Lucknow. Craftizen has a range of initiatives, including CSR programs
for craft-based livelihoods, customised merchandise solutions, workshops and
employee engagement.
Mayura Balasubramanian
Craftizen Foundation
Bengalore, Karnataka
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WOMEN TRANSFORMING INDIA 2021
Craftizen envisions
preserving and evolving
Indian craft and artisanal
skills so that they remain
an integral part of our
cultural fabric.
