Coffee Table Book WTI 2021 - Book - Page 40
Investing in and Up-skilling
Local Communities to Create
World Class Products
Chayaa Nanjappa is a rural social entrepreneur & her brand Nectar Fresh has
been empowering tribals, rural communities and small farmers for the past 13
years. Today, Nectar Fresh is synonymous with the word ‘quality’ & has become
a preferred brand for the quality conscious markets. It has invested in the local
communities, training them to manufacture products of international standards.
As a farm gate processing unit, it has helped numerous farmers avoid the
spoilage of their produce. Chayaa’s initiative of supporting local farmers & local
manufacturers of packaging materials helped them immensely while bringing
down costs for Nectar Fresh.
Chayaa Nanjappa
Nectar Fresh
Mandya, Karnataka
40
WOMEN TRANSFORMING INDIA 2021
Nectar Fresh, a market
leader in quality products, is
creating an enviable presence
through strict adherence to
strong business ethics. They
adhere to their core values of
supporting small farmers and
empowering tribal and rural
communities.
