NLP Annual Report FY24 - Report - Page 11
Led two successful public
awareness campaigns
Last year, NLP led two public awareness campaigns
that had more than 1.5 billion impressions via our
website, dashboards, social media, newsletters,
webinars or emails.
Election 2024: Be informed, not misled:
National News Literacy Week:
In February, NLP launched a strictly nonpartisan,
multifaceted election public awareness campaign
to improve voters’ ability to recognize and help stop
the spread of false or misleading information and to
provide educators with tools to teach students about
elections, the electoral process and how to 昀椀nd credible
election information.
The 昀椀fth annual National News Literacy
Week, presented by NLP in partnership
with The E.W. Scripps Company Jan. 2226, 2024, highlighted the importance of
news literacy and local news in a healthy
democracy and was our most successful
to date, with more than 1.2 billion
impressions across television, radio,
digital and print media. National News
Literacy Week 2025 will be held Feb. 3-7.
•
Our PSAs have reached 325 million viewers
nationwide.
•
We also hosted 昀椀ve live events that reached
2,681 people.
•
New to this campaign is an election
misinformation dashboard, which collects
examples of misinformation and catalogs
them by theme, type and the use of arti昀椀cial
intelligence, revealing trends that threaten to
mislead the public.
Made several program updates
Updated 78 videos on Checkology with
closed captioning to be inclusive and
accessible to all learners.
Designed and published three
new infographics:
• “6 things to know about AI”
• “In brief: News media bias”
• “Breaking news checklist”
Revised the “Introductions to Algorithms” lesson
on the Checkology virtual classroom, hosted by Mia
Sato, a tech reporter at The Verge.
The lesson helps students understand the role
of algorithms in their lives and boosts their news
literacy know-how about search engines and social
media platforms. But what sets this lesson apart is
the presence of “Algo,” a personi昀椀cation of pesky
algorithms brought to life by NLP’s Alexa Volland,
Video Producer. Watch a lesson preview here.
THE NEWS LITERACY PROJECT
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