NLP AR FY22 - Paperturn - Flipbook - Page 14
Public Awareness Campaigns
THE THIRD ANNUAL
National News Literacy Week (NNLW)
National News Literacy Week is an annual week-long campaign
that underscores the vital role of news literacy in a democracy and
provides free resources to help people of all ages and backgrounds
become savvier consumers of news and other information.
Presented by NLP in partnership with The E.W. Scripps Company, this year’s
theme was “Stop the flood of misinformation… care before you share” and was
supported by a video PSA campaign, virtual events and social media engagement.
•
NLP’s most successful public awareness campaign to date, achieving over 100
million combined impressions from our PSA, earned media and social media.
•
Thirty-two news organizations signed a letter of support, and many provided
free advertising space to promote news literacy, valued at nearly $400,000.
•
More than 100 news articles told stories of the impact of news literacy on
young people or helped educate the public about the misinformation crisis.
•
More than 2,600 educators registered for virtual professional
learning events and a Twitter chat held that week.
Stop the flood of
misinformation.
SAVE THE DATE
NATIONAL NEWS LITERACY WEEK 2023, JAN. 23–27
Combating COVID-19 misinformation
As part of an ongoing, comprehensive effort to combat
misinformation about COVID-19 and the vaccines that
are being released to fight it, NLP created a webpage that is
updated periodically. It includes free resources such as tips,
tools and quizzes to help build long-lasting news literacy skills
along with links to authoritative sources of health information.
Combating misinformation nationwide
From July 2021-June 2022, NLP ran two different
public service announcements in English and
Spanish across the country.
35,956 AIRINGS WORTH $5.2 MILLION.
English PSA
14
Annual Report FY22
PSA en español
TOTAL IMPRESSIONS (REACH):
APPROXIMATELY 92 MILLION.
