NLP AR FY21 FINAL - Flipbook - Page 14
National News
Literacy Week 2021
“Get NewsLit Fit”
NLP’s second annual National News Literacy Week
(NNLW), presented with The E.W. Scripps Company,
was held Jan. 25-29. NNLW is a nationwide public
awareness campaign with events, public service
announcements and social media engagement
to focus attention on the importance of news
literacy as an essential 21st century skill for all
ages. Messaging played on this year’s theme of “Get
NewsLit Fit” and encouraged audiences to “Exercise
your right to be well-informed,” “Be a healthy news
consumer” and “Test your news literacy fitness.”
Read the full 2021 impact report here.
Save the date for
National News
Literacy Week 2022
"Over the past 20 years, misinformation
has become the primary driver of the
polarization of our society and the
greatest risk to our democracy. It has
become a fundamental and effective tool
for political parties for undermining our
values, science, and thoughtful solutions.
A society that can no longer
agree on scientific and historical
facts cannot thrive."
— Tom Ellis, Visionary Circle Member,
Wisconsin
14
Annual Report FY21
Metrics
NNLW’s public service awareness campaign
achieved 57 million impressions on 213
television stations and 201 radio stations.
The total earned media during NNLW
reached 76.3 million impressions.
National brands
Spelling Bee
teacher newsletter:
67,500
impressions.
Simplemost
stories on social:
194,000
impressions.
Newsy audience
emails blasts:
372,000
impressions.
