NLP Annual Report FY20 - Flipbook - Page 8
National News Literacy Week
In January 2020, we launched the first National News Literacy
Week in partnership with The E.W. Scripps Company.
This annual event seeks to underscore the vital role of news literacy in a democracy and provides
audiences with the knowledge and tools to become more news-literate. The week was timed to
take place in the lead-up to the Iowa caucuses and the beginning of the U.S. presidential election
primary season.
During our inaugural National News
Literacy Week, NLP:
Extended our reach into local Scripps
markets with over 40 of Scripps’ 60
newsrooms participating by co-producing
news stories with students in their
markets and/or promoting the week.
Counted 47 additional media mentions in
major news organizations, including The
San Francisco Chronicle, The Philadelphia
Inquirer, CNN’s Reliable Sources podcast
and The Associated Press.
Gained 1,100 mentions in earned media,
reaching up to 444 million people.
Saw a 2,777% increase in website traffic
from the same period in 2019.
Save the date for
National News
Literacy Week 2021
January 25 - 29
8
Annual Report FY20
