NCC Best Practice Guidance 03.2023 - Flipbook - Page 14
NCC BEST PRACTICE GUIDANCE
For Holiday Parks with
Holiday Caravans/Holiday Lodges
in Private Ownership
2. MARKETING AND ADVERTISING – continued
2.3 MARKETING AND ADVERTISING
STANDARD
GUIDANCE FOR HOLIDAY PARK OWNERS/OPERATORS
This is what the park owner/operator should
This is what the park owner/operator should follow to
do for you the holiday caravan/holiday lodge
owner
You will ensure that you comply fully with
all legislation and regulations relevant to
Park owners/operators will ensure that their
marketing and advertising.
marketing and advertising is honest, clear and
accurate.
This includes: the Advertising Standards
Authority’s (ASA) Codes; Consumer
Park owners/operators will display clear and
Protection from Unfair Trading Regulations
unambiguous pricing information and provide
2008, Business Protection from Misleading
you with details of how and when you may
Marketing Regulations 2008 and Price
cancel the contract.
Marking Order 2004.
Park owners/operators should not use high-
You will ensure that there is nothing
pressure selling techniques.
confusing or misleading in your marketing
and advertising, promotions or publications
(including any comparisons with other park
owners).
You will ensure that your pricing information
will be unambiguous and clearly displayed.
You will make clear and explain other charges
such as pitch fees that owners will have to
pay in addition to the purchase price of the
holiday caravan/holiday lodge. You will also
inform owners of other optional charges that
they may wish to consider.
Where holiday caravan/holiday lodge models
are displayed for sale, you should produce a
pricing template that, at least, includes the
following:
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