Bertarelli Summer2024 FINAL - Flipbook - Page 79
ECO NO M ICS
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business, then my hope is that you get the monitoring
and reporting framework sorted out early. Tell your
good news, and tell your not-so-good news, be open
and transparent about it. And then learn together. So
there might be corporations that are operating restoration projects in the same space, and if they know about
each other then they can work together and the consequences of that will add up to much more than what a
single corporation could do alone. I admire modesty,
but modesty has costs in these contexts. Corporations
also have to learn from others that are similar to themselves to really hone and perfect what they are doing in
the restoration space.
Dasilva: I think this has to be the decade of action.
Business has such a key part to play in making environmental change. On-the-ground projects are the kind
of investments we need to make in order to see the
real impact. It’s great that there are organizations like
Re:wild where a business can trust the project they are
working with that they will make a real impact. I’d love
this decade to be the one where we really turn the corner and we can tell our kids that we really changed the
narrative on biodiversity. If we do the right things in
conservation, that’s the frontline fight against climate
change. They are nature-based solutions. And finally,
when the government sees private citizens and companies acting, they will care more because they will see
that it’s a priority for the people. That’s the last piece
of the puzzle: for the government to have this as a high
enough priority that they make the right regulations
and large scale changes.
daymond JoHn is the founder and CEO of FUBU. He is a co-star
on ABC’s four-time Emmy Award winning TV show, Shark Tank,
a highly sought-after keynote speaker, and CEO of his consulting
firm, The Shark Group.
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