FINAL 2024 Campbell's SOTS Report - Flipbook - Page 14
Holiday Habits
The delicious details of how Americans embrace
the rich culinary traditions of Thanksgiving.
45
%
of Gen Z can’t get
enough of Mac & Cheese.
Consider it a total slay.
59
%
of Baby Boomers
stick to tradition with
Stuffing/Dressing and
32% with Mashed Potatoes.
C H O O S E YO U R O W N A DV E N T U R E
Half of Americans are open to adding ingredients that would update
their side dishes, while the rest prefer to keep things traditional.
Campbell’s Pro-Tip: Adventure is out there, try Cheddar Horseradish
Mashed Potatoes or Streusel Topped Sweet Potatoes
14
Campbell’s State of the Sides
