FINAL 2024 Campbell's SOTS Report - Flipbook - Page 13
D R E S S E D TO I M P R E S S
Stuffing/Dressing rules as the national
favorite, up from second place in 2023,
but 33% of people are willing to tweak
the recipe and make it their own.
Campbell’s Pro-Tip: Shake up your
own classic with these recipes for
Apple, Fennel & Herb stuf昀椀ng
or Spicy Sausage & Cheddar
VT
Cornbread Stuf昀椀ng!
ME
NH
A quarter of Americans love
expressing their creativity through side
MA
NY
RI
NJ
DE
VA
NC
SC
for a modern twist on classic recipes.
CT
PA
WV
dishes, confirming there’s always room
MD
54% of Americans say that side dishes
are a way to bring their cultural heritage
to the Thanksgiving table.
Which makes sense, as 61% of people
believe that passing down traditional
family recipes make the meal
more special.
A
The number of sides increased year
over year from 2023 to 2024 - 29% of
households in the Southeast serve the
FL
most sides at Thanksgiving table with 7
or more sides.
99% of Americans roll up their sleeves
to either definitely or sometimes
pitch in to help cook part of the meal.
Whether it’s mashing those potatoes or
stirring the stuffing, everyone gets in
on the action.
Stuffing Struts its Stuff
13
