MarylandTransformsStrategicPlanningEngagementReport - Flipbook - Page 12
OUTREACH
EXAMPLES & FIGURES
Serving as ambassadors for the Maryland State Board of Education and the Maryland State Department of Education, the
engagement team sought out community feedback, built partnerships, listening sessions, roundtables, data walks, and more.
The engagement team was responsible for implementing strategies to reach stakeholders on their terms. Below are a few
examples of some of the strategies used during the engagement for the strategic planning process.
EVENT PROMOTION
The Maryland State Department of Education
engagement staff attended 133 virtual and inperson events interacting with 8,700+ participants
to promote the strategic planning survey and provide
stakeholders with opportunities to take the survey.
SOCIAL MEDIA
A social media campaign was developed to promote
the survey, roundtables, listening sessions, data walks,
and charettes, as well as community events. More than
1,176,295 impressions were recorded during this time on
platforms such as Facebook, Twitter, YouTube, LinkedIn, etc.
12
MARYLAND TRANSFORMS - ENGAGEMENT REPORT
