mecStrategy 21 to 27 v1.5 pages final - Flipbook - Page 19
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Pursue a diverse strategy for fundraising
Grow the legacy campaign to ensure longevity
Secure corporate donations
Embed culture of philanthropy at Moorfields.
£
Financial support
Grant-making expenditure of over £10 million per annum by 2026/27
Seed corn funding for proof of concept funding for commercialisation
Support Moorfields as a leading supplier of eye care over a wide
geography, both in the UK and overseas, particularly in the start-up
phase of each new Moorfields enterprise
Ensure investments are made and managed in a sustainable
manner, integrating environmental, social and governance with
financial returns.
Other activity
Increased collaboration with Friends of Moorfields to reduce duplicated
effort, and foster the mutual benefit of donor/volunteer engagement
resulting in increased donations of money and time to Moorfields
Partner with Moorfields and UCL in jointly managing key relationships,
including corporate social responsibility and corporate philanthropy
Collaborate with Moorfields to develop its alumni network.
Key measures
Meet our CPI + 3.5% return target for long term investments
Provide superb stewardship to supporters commensurate with
their support
Grow all sources of support to raise a rolling three year average
of £8.5 million per annum net of fundraising costs and allocate an
average of £1.5 million per annum from other resources
Campaign closes successfully
Return on investment on fundraising averages 4:1 or better
Growth in unrestricted donations.
