Micromobility Report YearBook 2024 - Flipbook - Page 12
WELCOME! HERE’S WHY
WE’VE LAUNCHED THIS
YEARBOOK
W
elcome to our first annual
Micromobility Report Yearbook!
Producing this Yearbook has certainly
taken longer and been harder than I
thought it would be. I’d like to start by thanking our fantastic
team: Scott Green, Tim Nightingale, Marli Older, Ed Price and
Gary Wells, who have all done an outstanding job.
To be frank, it was hard work to convince advertisers of the
value of this new and unproven Yearbook, so I would like to
give a huge thank you to all of those visionary companies who
supported us in year one!
I’d like to give you two reasons why I decided over two years
ago that we should work towards the publication of this
Micromobility Report Yearbook that you’re either reading in
flipbook version online or holding the print version.
Firstly, having launched what is now called The Latz Report
Yearbook for the bicycle industry way back in 1996, I saw how
quickly that gained huge popularity and remains a much loved
and heavily used sourcing guide for bike shops throughout
Australia. I know that the Micromobility Report Yearbook can
give the same benefits for its three target sectors.
Secondly, at 61 years of age and after over three decades in
bicycle-related media, just launching something new because
it might make some money is no longer an adequate reason.
I’m passionate about all the benefits that micromobility
can bring across physical and mental health, climate,
equity, liveable cities and so many more. I know that the
Micromobility Report Yearbook can play a small, but unique
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role by introducing suppliers to customers and helping to
accelerate this already growing field.
THREE BOOKS IN ONE
We decided to split the Micromobility Report Yearbook in to
three books because all three sectors, although overlapping,
have some unique suppliers and customers.
Products General includes the worlds of e-bikes, e-scooters and
all other light e-mobility. Annual sales of e-bikes in Australia are
now approximately half a billion dollars, having grown at over
46% per year for the five year period from 2017 to 2022.
Mobility Assist is seeing the combination of the NDIS and
new e-technology making quality of life changing mobility
improvements for people with a disability. I’ve been to expos
and spoken to providers and clients in this market and knew
that we should include it.
Finally, better Infrastructure is vital if we’re going to see
continued growth across all micromobility. I want to do everything
that I can to help all providers of hardware, software and other
services make potential customers, especially across the three
levels of government, aware of the amazing products they offer.
I’d love your feedback on any aspect of this Yearbook and how
we can make next year’s better. Just contact me via the links
below. Thanks for your support!
Phil Latz
Publisher
phil@micromobilityreport.com.au
0414 637 886
Micromobility Report YearBook 2024
