V Awards Winners Book 2022 - Flipbook - Page 21
EVENT
Best Exhibition
or Roadshow
In the Mobility District, The Bolt
pavilion took people on a journey into
the history of the Gatorade brand,
demonstrating how it is helping to
shape the future of sport. A visually
arresting, bold orange structure was
built in the iconic shape of the
Gatorade Bolt, allowing visitors to
enter at the top, zig-zagging their
way through interactive on-site
games and activations. Created
using 41,000 Aquafina recyclable
aluminium cans in the silhouette of a
water droplet, The Drop pavilion in
the Sustainability District provided an
engaging and educational experience to enlighten visitors on our most
precious resource, water.
WINNER
INVNT GROUP
PEPSICO EXPO 2020 DUBAI
INVNT GROUP and PepsiCo strategically partnered to design
and build three one-of-a-kind, interactive, and educational
pavilions at Expo 2020 Dubai, which opened in October 2021
and closed March 2022. Headlined by PepsiCo’s global
brands, the pavilions were designed around core Expo 2020
Dubai themes of Mobility, Sustainability, and Opportunity.
The Plus pavilion in the Opportunity District brought together
two of PepsiCo’s most famous brands, Pepsi and Lay’s,
reconfirming PepsiCo’s commitment to collaboration, positivity, and togetherness. Designed as a space for visitors to
capture social moments and share their experiences with
others, it featured a Pepsi 360-video tunnel and Lay’s Cherry
Blossom flavour tree.
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There were over 1 million in-person
visits to the PepsiCo Pavilions and
over 150,000,000 virtual tour visits to
the Expo 2020 Pavilions. Global
PepsiCo brand mentions around
three key product brands – Aquafina,
Lays, Gatorade – were up 98%
year-on-year, and the successful
Expo 2020 Dubai program is being
scaled and piloted by PepsiCo for
other initiatives.
