V Awards Winners Book 2022 - Flipbook - Page 15
CHALLENGE
Best Sustainable
Solution
WINNER
SLEDGE
FACT DIALOGUE
Sledge was appointed to design and
produce two events for The Forest,
Agriculture and Commodity Trade
(FACT) Dialogue, an initiative from
the Department of Business, Energy
and Industrial Strategy (BEIS) as part
of the COP26 Presidency. Its core
aim is to reduce deforestation from
agricultural products globally, to
meet the 2015 Paris agreement on
Climate Change.
The first event was a global live
stream known as ‘What is FACT?’
which sought to raise awareness of
the initiative among the public.
Producing this event involved filming
on location at Kew Gardens and a
local primary school and editing
footage into a 90-minute broadcast
that featured informative animations,
transitions and mini ‘ad’ breaks. Sixty
second teaser videos were also
created for social media.
The second was a plenary session
for 800 VIPs as part of Nature Day at
COP26, where the aim was to reveal
a signed roadmap detailing actions
the countries it had secured to
support the initiative would take after COP26. Hosted by Theresa May, Pamela Cook-Hamilton and Ellie Goulding, the
session featured an animated presentation, high-energy walk on music and a musical performance by singer Beatie
Wolf.
The What is FACT? broadcast gained 15,500 views, and more than 90% of people watched the livestream in full.
Social impressions across What is FACT? animated content reached more than 100,000. Following this combined
activity, the FACT Dialogue treaty has been signed by 30 countries, and another 25 countries have endorsed the joint
principles for collaborative action. Judges said the team did a great job of bringing a large amount of information to
life in a colourful and interesting way.
Highly Commended
EventDecision
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