micebook Awards 2024 Winners Book - Flipbook - Page 25
Best Internal Communications Event
Sponsored by
WI NNER
DRPG
EE Live 2023
EE Live used to be a one-day event. It was always hosted at the NEC, and it reached around
6,000 people at leadership level. For 2023, DRPG worked with EE to transform the event into
a dynamic six-month project, engaging 24,000 EE team members and embracing inclusivity
and community-centric values.
The objectives for EE Live were ambitious – to achieve greater exposure and have a more
sustained business impact, launch a new brand identity, extend the experience to all regions,
and recognise high achievers.
EE Live comprised a brand broadcast launch, a Summer of Founders roadshow, and the
Spotlight Awards. The launch broadcast was live to 20,000 employees, and the Summer
of Founders roadshow took the experience and personal, local messaging to employees in
person.
Drawing 12,85 attendees across 197 sessions and 38 locations, the roadshow’s informative
and motivational impact resonated, with positive feedback from EE highlighting the power of
integration in engaging diverse audiences.
The hybrid Spotlight Awards was the grand 昀椀nale, reaching 20,000 online viewers alongside
800 in-person attendees. Participant engagement was prioritised at every stage, ensuring an
inclusive and captivating event.
On average, the event received a 4.5 star rating out of 5, with 93% of those who attended
saying they felt excited, proud and con昀椀dent following the roadshow, and 92% said they
wanted to take an active part in the future of the new EE.
Highly Commended
Deloitte LLP
27Unlocked
Finalist
CI Group
Suntory’s Decade Celebration &
Strategy Unveiling
Lemon Lane
Worldspan
The Gathering
Judges said EE Live was a “great display of technical, creative storytelling that appealed to a
wide audience that in turn produced a great sense of inclusivity.”
The fresh Group
Currys Raising The Amazing
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