micebook Awards 2024 Winners Book - Flipbook - Page 15
Best Hotel Brand
Sponsored by
W INNER
Rocco Forte Hotels
Rocco Forte Hotels (RFH) is a portfolio of 14 luxury properties, each embodying the brand’s
three core pillars of individuality, authenticity, and family legacy.
Sir Rocco Forte and the family are at the heart of the brand’s identity, and they continue to be
very visible in RFH’s sales approach and client events. With a focus on service excellence, the
group has seen a +5% YoY increase in service quality and experienced its best results ever
from the group segment.
By listening to clients consistently, the global sales team can be agile to changing demands.
As a result of feedback, RFH created separate Group and Event sales and planning teams
to ensure a smooth transition of responsibility. The UK Director Global Sales Groups works
closely with the on-property sales teams to support fam trips, tradeshows and sales calls.
Reactive events teams at hotel level ensure RFH o昀昀ers tailor-made solutions in clear concise
proposals and in a timely manner. Thanks to their proactive and creative sales approach, RFPs
received have increased by 85% YoY.
Paul Evans, owner of UK agency Eveology, said: “RFH o昀昀ers me a highly personalised and
e昀昀ective account management approach and truly supports and enhances each RFP. The
hotels and the GSO are seamless in their delivery and are totally in sync.”
In 2023, RFH achieved an Ecostar certi昀椀cation, nominated ESG champions and created
an internal sustainability committee, and in 2024 will continue e昀昀orts to reduce food waste
through an F&B charter. The group is also embarking on a £20 million renovation program and
have new openings in Milan, Sardinia, and Naples.
Highly Commended
Gleneagles
Finalist
Hyatt Hotels
Hoar Cross Hotel &
Spa
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