Whisky-Wealth-Club-Scotch-brochure 2020 March - Flipbook - Page 16
Brand value
Buying new make spirit from a major brand
is extremely rare. Big brands such as The Macallan
no longer need to sell new make spirit.
Number of trades of bottles for most popular
whisky brands over a year, 2017 Whisky Stats
5000
4000
3000
2000
1000
Macallan
4794
Bowmore
0
2279
Glendronach
Highland Park
2123
2622
Lagavulin
Ardbeg
1875
Whisky & Wealth Club
does, however, deal with
mature whisky brands
similar to The Macallan. 16
While buying a single
cask of The Macallan’s
25-year-old can be a great
investment, we feel there is
more value in purchasing
a premium spirit straight
from the still while it is
more affordable.
Our experts at Whisky
& Wealth Club invest a
significant amount of time
carrying out due diligence
and visiting each distillery.
We need to understand its
story, ownership structure
and marketing plans to
identify the distilleries which
have the greatest upside
potential for investors.
We work with a relatively
small number of distilleries
that meet our criteria.
For example, Bladnoch,
a 200-year-old distillery
that recently changed
ownership. The new owner
has rebuilt this historic
distillery, restoring it to
its former glory and has
secured master distiller,
Dr. Nick Savage, who was
previously master distiller
at The Macallan. 17
exclusively for Whisky
& Wealth Club’s clients.
This presents an extremely
rare chance for investors
to purchase new make
spirit from one of the
world’s best distilleries and
master distillers. In three to
five years, a distillery like
Bladnoch may not choose
to sell new make spirit,
because at that point it
may want to ensure the
exclusivity of the brand.
Bladnoch 18 is technically
a new distillery but with
a strong history and
recognised expertise to
support it. Our model
allows us to work with
Bladnoch where Nick
creates a signature whisky
Holders of a quantity
of these Whisky & Wealth
Club exclusive casks may
find themselves owning
a selection of high-value
and rare whisky casks.
3795
Springbank
2579
Bruichladdich
2310
Laphronig
16
2393
17
