RDA Talent-Attraction-Guide-23 210x297 v2-SP - Flipbook - Page 4
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Polls show that nearly
80% of job seekers won’t
apply for a role if the
salary isn’t advertised.
‘Competitive’ just isn’t going to cut it in today’s market,
so getting your salary benchmarking right is critical if you
want a speedy and successful hire.
So, what do you do?
You reach for a Salary Survey.
STOP! This is more useful...
It’s not that we don’t agree with the principle of Salary Surveys.
It’s just that salaries within Marketing are more nuanced than
can easily be captured in broad brush (we’ve also seen our fair
share of those that are fudged and fiddled, but that’s a story
for another day).
Moreover, candidates are looking for so much more than
just the cash element.
In this guide we’ll use the 4 Ps of Marketing and our own
experiences to help you navigate the minefield of hiring
your next Marketer.
Product | Price | Place | Promotion
Page 04
Because, after all, good recruitment is in fact, good marketing.