RDA Talent-Attraction-Guide-23 210x297 v2-SP - Flipbook - Page 11
Talent Attraction Guide 2023
Place
Place is where the role can be based.
In relatable Marketing terms, the
offices are the equivalent of a physical
store, and remote working is much
like an eCommerce website. The more
accessible your business is, the more
talent you’ll attract.
The goal is to determine the size of your
talent pool based on your location and
ascertain how best to attract the talent
you’re seeking.
A good starting point is to drop a pin on
a map and draw a radius of c.25 miles.
In our experience, this roughly the
maximum distance most job seekers
are likely to be prepared to travel 5
days a week. (25 miles, as the crow flies,
generally averages 1 hour commute).
There are multiple tools available for this
online but one we use regularly is
https://www.freemaptools.com/
One you’ve plotted this radius there are
several factors to consider;
1. Major towns/cities within your ‘patch’.
This will link to the number of hiring
businesses you’re competing against
for the same talent. Also, talent living
the ‘wrong’ side of those towns/cities
is less likely to commute to you to
avoid battling heavier traffic.
2. Commutability. With no major roads,
the commute to your offices will
likely be a bad one. Slow-moving,
single-track roads will deter many job
seekers from a role. Throw in a lack of
bus or train routes and it worsens still
further.
3. Competitors. A high number of
competitors in your location can be
both a good and a bad thing. Good;
there’s a higher chance of finding the
talent you’re after within a local area.
Bad; everyone else wants it too…
4. Water. If half your radius map is in the
North Sea you’ve already halved your
talent pool. Same goes for rivers and
Now that you’ve researched and
understand your local talent pool you
have a few options to consider.
1. Do you need this person in office 5
days per week?
This guide isn’t here to tell you that
you absolutely must offer some
form of flexible or remote working.
It wouldn’t be a ‘guide’ then, would
it… We know there are benefits that
come from being in office – osmotic
learning, collaboration, mental health
to name a few. Only a hiring team can
know how critical it is to your business
to have someone in every day.
2. Flexible working.
Even with a 5-day pw in office
requirement flexible working can
broaden your talent pool on a FT
role. Rush hour alone can make a
20-minute journey take over an hour.
Is 9-5 essential or can you offer core
hours of 1030-1530 (for example) with
the option to flex start/finish times
either side? A 730 start and 1530 finish
or a 1030 start and 1830 finish avoids
rush hour whilst still accounting for FT
hours in office.
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