RDA Talent-Attraction-Guide-23 210x297 v2-SP - Flipbook - Page 10
www.rosslyndavid.co.uk
For example
A PPC Manager in a Leicester based
Marketing Agency who works with
15x SME clients with small monthly
budgets, specialising in Adwords alone
will command a different salary to
a Paid Media Manager in a London
based agency who works with one core
Enterprise level account managing
significant budgets and experience in
DV360.
OR
A Cornwall based Marketing Manager
in a Not-for-Profit, servicing a local
geographic patch who is hands-on
across all channels, responsible 1 direct
report will command a different salary to
a Cambridge based Marketing Manager
in a Deep Tech business, who has a
global audience managing a team of
6 to support high value/low volume
product sales.
Salary is always the most critical factor to
get right. With the best will in the world,
no one is going to be able to pay their
rent or mortgage and bills with a cycleto-work scheme or a duvet day.
But this is where is gets REALLY tricky.
Salary is just one of many facets that
can make up your total offering and
you’re also being eyed up against your
competitors, and candidates’ current
employers for...
Cultural considerations
• Remote working
Financial Benefits
• Bonus/Commission
• Car Allowance
• Pension
• LTIP/Shares
• Life Assurance
• Income Protection
• Personal Insurances
• Reward Schemes
Health & Wellbeing
• Private healthcare
• Dental Cover
• Eyecare
• Employee Assistance
• Mental Health and Wellbeing
• Gym membership
This isn’t exhaustive, and we know that
it’s not possible for every business to
offer every one of these, but the better
the package the more attractive you will
be in the wider market, (obviously) and
the more flexibility you may be afforded
on salary.
“Quote about the
most requested
benefit behind
salary”
- James Woodward
• Hybrid working
• Flexible working
• Annual leave
• Lifestyle leave (Weddings/Birthdays/
Bereavement/Home moves)
So where on earth
do you start?
(Bean bags, beer fridges and fruit bowls
won’t separate you from the crowd.
Doesn’t mean you shouldn’t offer
them, but don’t lead with them in your
benefits package)
You phone us, use our
extensive exposure to
this sort of thing.
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• Parental leave (Maternity/Paternity)