PNWMAC Annual Report 2022 flipbook version 02 - Flipbook - Page 6
SETTING THE STAGE
Website
Step one was to create a recognizable brand and messaging. Calls to action make it easy for
prospective innovators and the entire ecosystem to get the information they need and the ability to
connect with each other.
We selected Bigfoot as our mascot because he’s an iconic symbol of the Pacific Northwest. He
embodies characteristics we identify with such as strength, inventiveness, and wonder.
Social Media
We established ourselves on Twitter, LinkedIn,
Instagram and have 385 followers to date.
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