WE ROAR Magazine issue 04 - Magazine - Page 34
social media backlash towards an organization9s diversity
aspect can finally increase awareness and make others want to
adapt DEI principles, but most of the time, these
implementations of DEI end up being poorly done.
According to research conducted by Edelman, as many as 60%
of consumers expect companies to act on social causes comme
DEI. This was partly because of the media coverage that praises
or denounces the current state of affairs concerning DEI.
Nonetheless, in this regard, the media can create a
