WE ROAR Magazine Issue 01 - Magazine - Page 63
Each tool in your marketing toolkit has a job,
but the one with the most power is your
published book.
Your name on the cover of a tangible, hold-itin-your-hands, printed-on-paper book is the
one thing that can take your business from
somewhat successful to rock star status.
As a Best Selling Author, You’re an Instant
Expert
Pay attention to the “experts” you see
interviewed on morning news shows, talk
shows, and on radio and podcasts. Notice
anything?
They’re almost always introduced as “The
author of….”
There’s a reason for that. Those who have the
expertise to dig deep into a subject so that
they can break it down in a way that others
will understand clearly know their stuff.
Books don’t just skim the surface of an issue.
They follow the rabbit trails and make new
connections and explore unknown corners.
If you’ve written a book, you have almost
certainly earned your “expert” status.
Writers Are Committed and Driven
Not only are best selling authors seen as the
experts in their field, but they’ve proven to be
more committed than most. Think about the
time, energy, and frustration of writing 150 or
200 or even 300 pages of content about the
same subject.
Not only that, but those pages must flow
together in a logical order, make sense out
of difficult-to-grasp concepts, and be
engaging, too.
That’s a tall order; the kudos are welldeserved for those who pull it off. When
your book is published, you deserve to walk
taller and hold your head straighter. But
even if you don’t, others will see you
through new eyes simply because you’ve
written a best selling book.
Best Selling Books Offer a “Foot in the
Door” When Nothing Else Will
When it comes to publicity—be it in the
form of interviews, speaking engagements,
JV invitations, or just more traffic to your
website—you really can’t do better than the
best selling book. Best selling books open
doors that no other content marketing tool
can.
Best selling Books get you noticed by toptier influencers in your niche.
Best Selling Books make you a more
memorable speaker.
And believe it or not, best selling books
even turn into traditional publishing
contracts
and
all
the
benefits
accompanying them.
With all the advantages that come with
having written a best selling book, what’s
holding you back? No matter your niche or
market, there’s room for your unique
insights on the shelf. You owe it to your
audience and to your business to get that
best selling book published.
63
