WE ROAR Issue 02 - Flipbook - Page 21
As a finance expert supporting founders with
their business finances, one common
challenge I often encounter is helping them
gain confidence and comfort in effectively
pricing their products and services. Setting
the right price can be daunting, as many
founders need help finding a balance that
appeals to their customers while ensuring
profitability for their business.
"To tackle the
Founders often start businesses driven by a
passion to solve a problem and make a living
doing what they love. However, they may find
themselves stuck, facing struggles such as
cash flow issues and low profits, and
generally having difficulty making the finances
work. The root cause of these challenges
often lies in pricing. Here, we will explore key
strategies to overcome the pricing challenge
and help founders earn what they're truly
worth.
evaluate two
pricing
challenge,
founders
need to
aspects: the
financial and
psychological
elements of
pricing."
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