Final 2021 Impact Report - Flipbook - Page 25
representation
MATTERS
+ 6000
TOTAL KIDS SERVED
After 2020 and COVID-19 impacted 100% of our
programs, we viewed 2021 as a comeback year.
It was our year to return to schools, sports
programs and grow back our summer camps.
The majority of this jump is credited to being
back in the recess yard and an increase in afterschool programs. We are proud to have kept our
team on board through the pandemic and we
were ready to be back in action in 2021.
91% 97%
NUMBER OF NYC ZIPCODES SERVED
This is a number we have always been proud of.
Breaking down neighborhood divides and bringing
kids together is a core impact goal. In 2021, we
brought together kids representing 97% of the NYC
zipcodes. This is a 6% increase as we built out a 2nd
camp in Brooklyn, started an enrichment program in
Queens and increased the number of summer
campers significantly across all sites.
In the past year, our work has led to action. The
action is a daily reflection of diversity across our
programs and our staff. We believe in meeting
kids where they are. A large part of this is having
our staff reflect the populations we serve and
always striving to bring creative programs to new
neighborhoods.
66% 73%
PERCENTAGE OF PARTICIPANTS OF COLOR
SERVED
As our programs came back into action, we have
seen an increase in the diversity we serve. This is
accredited to an increase in charter school networks.
We also have diversified our coaching network,
widening our reach to realistically staff programs in
new target neighborhoods. While we do not have a
target % number for participants of color, we are
proud that our coaching network represents the kids
we are serving.
93% 99%
STAFF REPRESENTING THE SAME
COMMUNITY DISTRICTS AS
PARTICIPANTS
Representation matters. We are incredibly proud that
our coach network represents the communities and
kids we serve. They grew up in the same
neighborhoods, went to the same schools, and have
a deep understanding of shared experience. Our kids
can see themselves in their coach and that is
impactful for both the coaches and the kids.
