keshia daniyan2023video - Flipbook - Page 46
GRAPHIC DESIGN | CREATIVE CONTENT
I designed these nature-inspired gradients based on the pea
shoot. Each gradient evokes emotions of happiness, freshness, and
cleansing. The green and blue gradients capture the crispness of a
morning, while the pink and orange gradients reflect the tranquility
of sunset4times when people typically wash their hair.
The Pea Shoot brandmark is a strong and iconic
symbol for the brand. To reinforce the packaging,
I created a leaf-inspired mark that strengthens
brand recognition. This symbol not only reinforces
the brand in customers9 minds but also represents
infinity, strength, and DNA4key elements that drive
the concept of strong, healthy hair. The image could
also represent a butterfly which fits in with the brand
values of being playful, sincere and friendly.
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