2024 WILCON Digital Packet - Flipbook - Page 19
Joya Pavesi is the Executive Vice President of Marketing & Strategy at RKW Residential, where
she brings over 18 years of multifamily marketing expertise spanning Class A, lease-up,
stabilized, and value-add assets. In her executive role, Joya has been instrumental in propelling
RKW's growth from 2,000 units to over 35,000 under management and consulting and assisting
the company's expansion into new markets across eight states in under ten years. In 2022, Joya
became a Partner within the firm and played a pivotal role in RKW's strategic acquisition by
Alfred, a leading NYC-based PropTech firm.
Joya's leadership has led RKW's marketing team to develop an award-winning reputation
management platform, securing the organization's esteemed second position on the J Turner
Elite ORA Rankings for Top Management Companies (Division I), alongside numerous
community-level accolades. Individually, Joya's contributions have garnered recognition,
including being honored at the Globe St. Women of Influence 2023 Awards for Real Estate
Marketing and receiving the Marketing Executive of the Year title at the 2023 MHN Excellence
Awards. A cum laude graduate of the University of North Carolina at Charlotte with a B.A. in
Communications, Joya remains actively engaged in industry leadership, currently serving on the
NMHC Marketing & Resident Experience Committee and Real Foundations CX Council.
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