KCPBS Diversity Report - Flipbook - Page 4
COVERAGE
AUDIENCE
DEMOGRAPHICS
FY24 Audience Demographics
and TRAC Media Highlights
The following data, provided by TRAC Media Services, represents the overall demographic
makeup of Kansas City’s metropolitan area in correlation to the demographics of Kansas City PBS
viewers. Of the 1,019,148 households in the Kansas City metro, Kansas City PBS reaches a quarterly
average of 183,675 unique homes during our “primetime,” which consists of programming that
aired Monday–Sunday from 7-10 p.m.
Kansas City PBS has a particularly strong presence in African-American homes, reaching 14%
of this demographic in the region—an over-index compared to the 12% African-American
population within the Kansas City metro area. Hispanic households represent 4% of Kansas City
PBS’ viewership and 8% of the region, while white non-Hispanic households make up 79% of
Kansas City PBS viewers and 82% of the region.
African American
TV Households
Hispanic American
TV Households
White, Non-Hispanic
TV Households
1,000,000
806,848
800,000
600,000
400,000
200,000
150,058
126,296
25,652
0
KC Metro Area KC PBS Reach
79,141
6,819
KC Metro Area KC PBS Reach
Total Population of the Kansas City Metro Area: 1,019,148 households
Kansas City PBS’ average reach: 183,675 households
Kansas City PBS | 125 E. 31st Street | Kansas City, MO 64108 | 816.756.3580 | kansascitypbs.org
KC Metro Area KC PBS Reach
*Note: Communities not represented
in this chart cannot be accurately
measured by TRAC Media Services.
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