PiNG! Connecting with Your Consumer - Flipbook - Page 94
PiNG!
CHAPTER 4
GIO Identifies and Applies
New Trends and Innovation
PiNG!
CHAPTER 4
Armed with such insight, GIO’s clients are better positioned to create the
most noteworthy innovations and introduce the most relevant trends possible
for their consumer.
We help our clients uncover innovation so that they can
introduce new and unexpected brand qualities to the consumer.
GLOBAL
INTELLIGENCE
We identify existing and forward-looking trends that keep
our clients at the front of their competitive pack. We also help
clients bring innovations to their own brands from other
categories and countries.
The GIO innovation development and trend identification process involves several unique steps:
• Surveying the world for relevant and applicable innovations and trends in benefits, packaging,
usage occasions and language.
• Conducting Innovation and Trends Ideation Workshops based on the inspiration from these
products to identify the best white space opportunities.
• Collaborating with clients to develop new product concepts that offer global promise and high
potential for success.
Our focus is on helping our clients see things differently and ultimately create something “new” in their category.
We help them understand that new can mean many different things: new globally, new in a specific country, new
variant, new technology, new ingredient, new packaging, new benefit, new positioning or new sub-line. Our experience in innovation allows us to identify which “new” is most relevant to each brand given its geography and life
cycle position. We help decide when movements may be too big for one brand, and which variations are too detailed
for others.
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