PiNG! Connecting with Your Consumer - Flipbook - Page 77
PiNG!
PiNG!
CHAPTER 3
CHAPTER 3
Targeted Dispensing—Kandoo Baby Care
Stealth Marketing:
Targeting Mom
Over Junior’s Shoulder
Connect with your purchaser as well as your
end user. Kandoo “kid-empowering bathroom tools”
are designed for kids but with moms in mind. This Procter
& Gamble product, marketed in conjunction with Pampers diapers, is a line of personal care products designed
for toddlers who are in the midst of potty training and
learning how to use the bathroom independently. Kandoo
products give children a sense of “I did it myself!” Kandoo
products are marketed to parents, but they also appeal to
children through the use of cartoons, bright colors and
kid-friendly shapes and sizes. Packages are easy for toddles to handle, and pumps are easy for them to use. Since
Kandoo appeals to kids, it appeals to parents because their
children will use it. The PiNG point of Kandoo products is
the design, which is focused on color and big, rounded
connection points that are easily used by small hands.
What dispensing improvements
could connect you more with
your end user?
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