PiNG! Connecting with Your Consumer - Flipbook - Page 75
PiNG!
CHAPTER 3
PiNG!
CHAPTER 3
Innovative Dispensing—L’Oréal Revitalift
Dual Dispensing
Emphasizes
Dual Benefits
Dispensing communicates a clear product benefit. L’Oreal Revitalift features a unique dual-chamber dispenser,
essentially creating two packages in one. The two components
of the product are each dispensed individually, and combine only
when pumped into the user’s hand just before application.
The dual chamber design communicates two things. First, it allows
the product elements to remain separate, which creates a visual
message of freshness of application. Second, the dispensing system visually emphasizes that there are two separate components
and, therefore, two separate benefits. This duality reinforces the
efficacious benefits of the product and establishes a synergistic
message. L’Oreal Revitalift communicates “double action”—lifting
and anti-wrinkle—with this unique dispensing system. The dual
chambered package creates a powerful impression, which helps
consumers believe that this product works better than those using
more common dispensing systems.
Does your dispensing
system reinforce
why your product
is better?
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